Paint the World

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In the summer of 2025, *The Chinese Beauty Shop* brought Chinese beauty products and homegrown brands into the international spotlight with the launch of YAN LAB's Paris store, marking a milestone for Chinese brands expanding overseas and inspiring more businesses to explore global markets. In 2026, *Paint the World: The Preparation* builds on this success, traveling to New York and London for market research. With an international team and a selection of Chinese homegrown products, the partners aim to create a Chinese store with a global reach and tell a new story of China to the world. All six partners are promoted to key executive roles at YAN LAB, working together to realize this vision. From product selection and business negotiations to site selection and store design, they take on distinct responsibilities while collaborating to showcase the real entrepreneurial journey of building a brand from the ground up and taking it global.

Paint the World upgrades for a global stage, joining international partners in top commercial metropolises to build specialty stores for Chinese brands, boosting domestic goods export through innovative global strategies.